At some point, after bootstrapping your startup for few months, you need to take the bold step of getting an investor on board. Getting investment is not easy; it requires a lot of passion, patience, and time. In this blog post, I will write about 10 important slides that you should share with your investor in your first meeting. I will share a free pitch deck template with you to help you nail it!
Why just ten slides?
Most investment meetings happen in about an hour. Out of which, fifteen minutes is required to set up the computers, connect to projectors, and give a basic introduction. This gives you just 45 minutes. Assuming 30 more minutes for the after presentation discussion, you are left with 15 minutes to give your presentation. You cannot cover 50 Slides discussing your software stack, lines of code you wrote, etc. in 15 minutes. Ten slides in your pitch deck gives an overview of what you are doing.
Slide 1: About your startup
Guy Kawasaki, who was brand evangelist of Apple, said in one of his lectures that most pitch decks fail to impress. Founders deliver elevator pitches in a very slow or boring manner. Delivering a pitch is not like taking off in a Boeing 737, it’s like taking off in a fighter jet. You have to do it fast. Your first slide should talk about what you do in no more than 150 words.
Slide 2: Problems
This slide should talk about problems and issues that your ideal target customer or industry is facing. Make sure to include only relevant problems. There can be multiple issues but prioritize, talk about no more than four.
Slide 3: Solution
Your next slide should talk about the solutions to the issues mentioned in slide two. Talk about how your app solves the problem. Make sure to make your pitch compelling. Tell a story if you have one.
Slide 4: Product/App/Screenshot
The next slide should show a demo of your app; it can be screenshots/high-quality mock-ups of the app or pictures of your product. You can also include few lines about how the product works. If you are working on an application, be ready to give a demo if your investors ask. You can also bring the physical prototype of the product if you have one built.
Slide 5: Business Model
The fifth slide should talk about the business model of the product you are developing. Talk about margins, how you are going to make money from your app or product, and the main channels you will use to acquire your customers.
Slide 6: Market Size
The sixth slide should talk about market size, total addressable market (TAM), serviceable market (SAM), and the market size you want to penetrate. Include a figure you want to reach by the end of financial year.
Slide 7: Traction
These days, investors want founders to approach for investment only when you have generated enough traction, unless you have proven industry experience. Make sure to include important figures, like the number of registered users, the number of paying customers, monthly recurring revenue, burn rate, and forecasts in your pitch deck.
Slide 8: Team
Next, you should talk about your team. For each member include a professional headshot and the role they play in your startup. You can also include the schools they have studied at and the key companies they have worked with.
Slide 9: Fundraising Information
How much you are looking to raise to get started.
Slide 10: Thank You slide
Thank your investor for the meeting, for listening to your idea, and give them your contact information and links to demos, app store downloads, etc.
You can download free templates for making your pitch here.